The Problem with Spotify

18 December 2009

Welcome to the archive

This post is old… It's probably been exported and imported from at least three different blogging platforms over the year. That probably means that there are broken images and links. If the post is technical in nature, any adivce is out of date and irrelevant. Or more likely, it was the wafflings of bored-past me with too much time on his hands. If it is the latter I would probably cringe if I re-read it. But it's here because it's part of my past, not my present.



For those who have yet to come across Spotify (where have you been?) it is a very handy piece of software that allows you to listen to almost any music while not actually having to go out and buy the track, this is done through sponsorship in the form of adverts.  I find this really useful if I want to sample an album, get a feel for it, to decide if I want to actually go out and pay for it!

While these adverts are necessary to allow Spotify to stay in business there really really needs to be changes made.  The way I see it there are two main issues for me.   Firstly the adverts really are not varied enough, if I am going to listen to an advert every (roughly) six tracks, which I generally* don't mind, I really don't want to hear the same advert during each break... rather than promoting the product to me it actually puts me off it.

The second issue I have with the adverts is that 99% of the time they just have no relevance to me.  Spotify should know quite a lot about me by my music taste, it can probably work out that giving me adverts about drug use or STDs just isn't relevant to me... If you are going to store my play history, which they must do, they could at least use it to benefit me?

Other than that, I think it is a great service!

* I say generally don't mind; if it is a live album, or and album that flows really well I do get a touch annoyed
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